Chelsea Gillespie + Big Sky Creative
Hi, I’m Chelsea from Big Sky Creative, your leading destination for content creation based in Asheville, North Carolina. With agency, nonprofit, and entrepreneurial experience, I’ve cultivated my expertise in digital marketing for the last 15 years.
Through the creation of Big Sky Creative and the online presence of Unsettle Down, I have built a successful digital marketing consultancy helping businesses amplify their online presence.
With a proven track record of collaborating with local businesses, media outlets, tourism destinations, and hotels, Big Sky Creative specializes in crafting authentic narratives that resonate deeply with key audiences. Through engaging storytelling and captivating photography, we’ve created some pretty neat stuff.
Let’s collaborate to harness your vision and Big Sky’s creativity to create compelling content that captivates your audience.
Big Sky Creative LLC also has 5+ years of experience in B2B marketing using the following skills:
Certifications: Google Adwords, Google Analytics, HubSpot, Digital Marketing Sciences Professional Certificate from UNC Charlotte
Core Skills: Campaign & Annual Plan Development, SEO, Social Media Marketing, Targeted Email, Content Strategy, UX Testing, Automation, Benchmarking & Optimization, Industry Networking, Relationship Building, Customer Journey Mapping, Data-Driven Pesona Development, Copywriting, Collateral Design, Website Management
Technical: Google Adwords & Analytics, Facebook Manager, LinkedIn, SEMRush, ClickUp, Adobe, HubSpot, Video & Photography
Expert Content Creation
Intech RV Website & Marketing
inTech RV commissioned photography from remote locations to be featured in marketing materials on the Lunar Rover Product Page.
Leading hero image for the Luna Rover Product Page, showcasing teardrop’s off-road capabilities.
RV Today Magazine
Seen here, an editorial and photography highlighting the best of Oregon’s was featured on the front page of RV Today Magazine.
Seabrook, Washington Tourism Promo
Seabrook, Washington invited our crew to capture this idyllic coastal community in its best light with photography featured in newsletters, email marketing, and social media marketing.
Asheville Downtown Association
The Asheville Downtown Association tasked Big Sky Creative with producing editorials, as well as creating content for Instagram and Facebook, covering their Annual State of Downtown event and City Council Candidate Cafes.
Read my writing sample crafted for the Asheville Downtown Association, which was sent to 4,000 subscribers. It details the annual Downtown event, highlights key findings from the stakeholder survey, and advocates for local policy changes through the establishment of a business improvement district.
Biltmore Estate & The Inn at Biltmore Estate
Biltmore Estate invited our crew to promote resort bookings geared toward locals searching for a romantic destination during Valentine’s Day. Content features included dining options, experiences, Biltmore House tours, and much more.
Verizon Feature & Photography
This photograph, among others, was commissioned by Verizon Wireless for their digital nomad series and article “How to Unsettle Down like a Digital Nomad.”
Snowbird Mountain Lodge in Robbinsville, NC
Snowbird Mountain Lodge invited our team to create content for the newly revamped all-inclusive luxurious mountain resort. The weekend included whiskey-curated pairings to accompany 4-course meals crafted by Executive Chef Todd Woods of Oak Steakhouse.
West Virginia Department of Tourism Holiday Promotion
The West Virginia Department of Tourism invited Big Sky Creative to showcase Huntington, WV during Christmastime. We produced a compelling editorial, Instagram stories, Tiktoks, and shot photographs for the use of their winter marketing efforts.
Huntingtown, WV Holiday Promo
Invited for a weekend to discover Wild, Wonderful West Virginia, Big Sky Creative created an editorial about What to do in Huntington, WV During the Holidays.
With over 60 brand collaborations, we have much more to share. Take a look at our media kit and let’s collaborate to promote your brand identity in its best light.
Professional Experience
Take a peak at my resume to dive deeper into my qualifications, skills, recent clients, and brand collaborations.
Digital Marketing Portfolio
I have extensive experience in digital marketing, with a proven track record of creating successful campaigns across various industries. My portfolio includes projects in social media management, content marketing, email campaigns, SEO optimization, and paid advertising. I have worked with clients ranging from small startups to large corporations, delivering impactful results that drive brand awareness and increase conversions. My strategic approach combined with data-driven insights has consistently exceeded client expectations and helped them achieve their business goals. For a detailed look at my past work and results, please read my portfolio.
Facebook Advertising & Community Management
Whether you’re searching for someone to create, implement, and optimize Facebook ads or you’re searching for a community manager and content strategist, we’ve got you covered. Take a look at some example ads, created for GoDaddy’s Small Business focused campaign.
Persona Development
Developing data-driven personas are crucial to every brands success. Let’s work together to help you identify with and understand the customer you're designing for.
Customer Journey Mapping
Marketing is all about being at the right place at the right time! The quality of your messaging is useless if you’re using the wrong channels to reach your audience. Using journey mapping, we can help you discover which channels, content types, and success metrics work best for each stage of the journey.
Here is an example of how the stages of the customer journey, content pillars, channel types, and success metrics all contribute to the complete picture of your persona.
